"Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it."
Goethe
welcome to wake up!
Through our line of clothing we strive to help make our world a more socially and environmentally responsible community. We believe that the vast majority of people care about and want to help their fellow man and that when they are aware of things gone wrong they want to make them right

We urge people to Wake Up and become more aware of local and global issues that need our attention but more importantly to Wake Up and take action.

be a beacon
We humbly look at our earth friendly clothing as small beacons of light. When you wear it you are saying that you woke up and got involved in something that you believe in that helps your fellow man and that you are urging others to do the same. A small effort by many can mean a huge change for all.

*beacon(\be-kun\): a source of light or inspiration

what customers are saying
Click here to see what our customers are saying about our T-shirts.
wake up gallery
Click here for our Gallery.

news and links
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Our Tees
Our model is wearing our signature Wake Up t-shirt, made of bamboo.
IUTU
IUTU is text shorthand for It’s Up to Us. You will find this on each of our t-shirts, sometimes prominently, sometimes discreetly, but always meaningfully. It is the driving force behind what we do. We believe wholeheartedly in the words of Mother Teresa: “Do not wait for leaders, do it alone; person to person.”

“The most powerful source of energy on this planet is people working together. We have proven throughout history that when we work together we can work miracles. In order to have a better tomorrow, we have to take action today.”- Scott Belton, Wake Up Founder
Be a Beacon